reAImagine: Inside The Media People’s AI Summit

March 6, 2026

reAImagine: Inside The Media People’s AI Summit

In January, we welcomed our clients to Leeds for two days of open conversation about one of the most talked about technologies of the 2020s: AI.

This was an opportunity to step back from the noise and explore what AI really means for search, our clients and the people shaping the media landscape. It also marked an important milestone for us: the opening of our new Leeds office.

Why Leeds?

Five years ago, we expanded to Leeds to tap into the strength of digital talent in the North. What began with a single person has grown into a team of more than 20 specialists spanning Total Search, Technical SEO and SEO Copywriting.

With that growth came the need for a new home. We officially moved into our new Leeds office in November 2025. During the summit, we invited clients to visit the office and meet our teams across Technical SEO, PPC and SEO Copywriting.

Starting the conversation at the University of Leeds

We began the two-day summit at the University of Leeds as part of a new partnership focused on exploring and advancing AI within marketing and search.

What does AI look like for us?

AI is everywhere right now. But despite ChatGPT reaching 700 million active users, there is still uncertainty: what does AI mean in a marketing context? How is search evolving? What does an AI-driven search ecosystem look like in practice?

We opened the floor to honest discussion. Some were excited by the opportunity, while others were cautious about the pace of change, but everyone worked towards the same goal – separating genuine innovation from industry hype.

A different way to think about AI for SEO

On day one, we introduced our new campaign: reAImagine. The premise is simple: re-imagine your world with AI in it.

Not as a replacement for people or a shortcut, but as a tool that can reshape how your brand operates and competes. The media landscape is shifting quickly, and search is no longer confined to traditional results pages. LLMs are changing how users discover information and how brands earn visibility.

Staying ahead means understanding new search behaviours while strengthening the fundamentals that allow you to adapt.

Getting ‘AI ready’

Across the summit, we showcased our AI product offering. Our approach centres on making businesses ‘AI ready’ by making sure their websites are technically strong and producing content that genuinely answers user intent. We explored how structured data, content clarity and search intent mapping play a critical role in visibility across both traditional search and new ‘AI modes’ and LLM’s (Large Language Models).

Questions that matter

We talked openly about the strengths and limitations of AI, including some of the challenges our clients have faced while using it, from prompts to understanding where AI fits within the creative process.

There was curiosity, scepticism and excitement: a balanced reaction to a shifting landscape. One of the key concerns was the risk of over-automation. While AI can improve workflow, its output still requires human quality assurance and accountability.

All things content

While AI may accelerate content production, it also raises expectations. Customers now expect faster answers, greater accuracy and content that feels genuinely useful. Helpful, reliable, people-first content has never mattered more.

On day two, we heard from Harrison Smith of TidyWorks Studio and hosted panel discussions featuring Sara Woods of Philosophy Design, Rachel Simpson of The Hill Group and our own Harvir Matharu, Matt Patterson and Steve Husband. Together, they explored how AI is influencing content, organic search visibility and paid media strategy, while giving clients the chance to ask direct questions about their own challenges and opportunities.

Looking to the future

AI is reshaping the media landscape, and the real opportunity lies in how brands respond: thoughtfully, strategically and with people at the centre of every decision. The Leeds AI Summit was designed to give our clients clarity, practical insight and a deeper understanding of how AI is influencing search, media and measurement.

Read all about our fresh insights, recent successes,
new projects and what we’re up to when we’re ‘out of office’.